The VNA of the Treasure Coast provides compassionate, innovative care of the highest quality, setting the standard for patients and caregivers needing private care, home health, hospice, and community health services.

Together, we provide the highest quality patient care.

 Come be a part of the VNA team! We are a mission-minded non-profit organization that has been committed to making a difference in the community we serve since 1975!

The VNA offers its associates a competitive array of benefits and perks such as:

• Competitive pay 
• Up to 18 paid days off accrued in first year, 6 observed holidays*
• Competitive rates and plans for health, dental, and vision insurance*
• Employer paid term life insurance*
• 403b retirement plan with company match after one year
• Complimentary access to VNA Mobile Health Clinic
• Tuition reimbursement after one year of service*
• Free CEU credits
• Immediate Access to Employee Assistance Plan (EAP)
• Several local and national discounts

*Available to benefit eligible associates

 Position Summary: Build and maintain relationship between VNA, CC IRH, physician offices, community, and community health organizations with the VNA. Educate physicians, staff, and community organizations about all VNA services, especially those opportunities that lead to patient referrals. Report to the Sales Director with some supervision. Demonstrate VNA core values in all aspects of duties.

Purpose Statements

Developing and implementing a marketing and sales plan to maintain and grow hospice referrals Executes initiatives to increase loyalty and preferences for VNA services.

• Leads initiatives and acts as a business partner to build volume and favorable provider preferences among referral sources.
• Works collaboratively with VNA service line leaders.
• Develop and implement specific outreach, relationship building, and marketing plans
• Develop strong business relationships with local community organizations.
• Establishes and maintains ongoing communications with referring providers and their office staff.
• Build awareness and trust with referral sources, thereby securing hospice referrals.
• Identify referral sources for VNA hospice, including any cross selling between services offered at the VNA
• Develops meaningful relationships with managers, nursing leaders, key contacts, and opinion leaders both at the VNA as well as with referral sources.
• Understand the hospice admission process and be able to do GIP admissions at CC IRH
• Provides information, pre-assessment, and GIP admission services to patients, conducting pre-assessment in the health care facility as necessary.
• Obtain up-to-date medical records, seek input from other team members regarding the patient plan of care, and obtain additional knowledge that supports hospice eligibility and end of life prognosis
• Completes admission process with patients and families including explaining hospice services, insurance benefits, completing all required consents and required documentation in the EMR
• Interpret data necessary to determine priority area for growing
• Protects and grows market share.
• Provides for ongoing profiling and monitoring of the market to identify demographic and competitor changes in the healthcare market
• Use survey information to identify opportunities or correct problems that have a negative impact on the VNA.
• Provides insight into the Leadership Team related to emerging business.
• Advocates for initiatives that are aimed at improving processes related to referrals (increasing the convenience for referrals to contact the VNA or for the VNA to contact the referral organizations)
• Maintains and grows accurate information and knowledge of current trends.
• Establish and maintain contact with hospital partners, physician offices and skilled nursing facilities to explain services, and answer questions regarding patient care.
• Communicate directly with physicians where possible and appropriate.
• May be assigned a specific territory or physician group or physician specialty as needed.
• Participate as a member of the community education program as
• Utilizes principles of education and interpersonal communication techniques for problem solving as a representative of VNA.
• Maintain and distribute brochures, flyers, and other informational materials about VNA
• Educates new agencies, physicians and facilities who have patients in need of VNA
• Provides community education on hospice benefits, Medicare regulations, and VNA services through public speaking opportunities and special educational community events as needed.
• Will serve as a back-up for the hospice liaisons in local hospitals and facilities as needed.
• Take every opportunity to educate the community about VNA.
• Represents the VNA in a professional, courteous, and respectful way to community institutions and agencies.
• Meets and/or exceeds budgeted admission goals.

• Bachelor's degree (B. ) from four-year college or university preferred required.
• Three years of health care-related sales experience
• Prior hospice experience a plus
• Professional licensure as a health care provider

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